BlackBerry, a brand that once stood at the top of the smartphone market, went downhill after the launch of the iPhone and then the triumph of Android. Until completely changing business! A film will bring this story to the cinema.
The Canadian company Research in Motion (RIM) held gold in its hands: the manufacturer was indeed the first to identify the enormous potential of the smartphone market with the BlackBerry range. Telephones whose particularity was to integrate physical keyboards, thus facilitating the writing of e-mails. RIM had also developed a system of push real-time e-mails, which has largely contributed to its popularity.
The production of the film has already been completed
Unfortunately, the launch of the iPhone in 2007 and then the rise of Android a few years later reduced the market share of RIM (which ended up renaming itself with the name of its flagship product) to a trickle. So much so that BlackBerry abandoned its in-house operating system in 2016 to launch its own Android smartphones.
A few months later, seeing the flop of this strategy, the company left the smartphone market altogether to focus on business services and the IT security market. Since then, it is discreetly that BlackBerry continues its journey, with some success elsewhere.
This entrepreneurial and industrial adventure will be at the heart of a new film, simply called BlackBerry. Directed by Matt Johnson (The Dirties, Operation Avalanche), it features actors Jay Baruchel (This Is The End) and Glenn Howerton (It’s Always Sunny in Philadelphia), presumably in the roles of Mike Lazaridis and Jim Balsillie, the two co-founders of the company.
Production on the film having been completed, it will be presented to buyers during the Toronto International Film Festival (TIFF), which opens on September 8.