a merger and a launch date in France

The Warner Bros conglomerate. Discovery is planning major changes for HBO Max and Discovery+. The two services will merge to make way for a unified platform, which will not arrive in France before 2024.

We knew for a few weeks that we would have to be patient before discovering HBO Max in France. Finally, the platform owned by Warner Media will never arrive in France and this is not totally a surprise. Originally hoped for the beginning of the year 2023, the launch seemed to have been postponed without any new release window being defined. If several theories have emerged, Warner Bros. Discovery has finally decided.

Forget HBO Max and Discovery+the new entity will combine the two services to launch a brand new platform. This will unify the content of the two American streaming platforms, with a launch planned for the summer of 2023 in the United States. The bad news is that this change in strategy does not really suit France. Indeed, the CEO David Zaslav has ambitious projects and this involves the development of this new service; instead of rolling out HBO Max internationally.

Not before autumn 2024 in France?

After a launch in the United States, the new platform will settle in Latin America in the fall of 2023 and then in Europe (early 2024). However, the France should not be part of this first list which includes countries already offering HBO Max. France should rather be considered as a “new market” and it should wait until fall 2024 before discovering this service.

HBO Max/Discovery+ Calendar
The deployment schedule for the new platform bringing together HBO Max and Discovery+. France should be part of the “new markets”. © Warner Bros. Discovery

A decision that does not go in the direction of the will of Discovery. Unknown in France, the group (holder of Eurosport) hoped to launch in France before the Paris Olympic Games which will begin in the summer of 2024.

This announcement comes as the American giant Warner Bros. Discovery has just announced a net loss of 3.4 billion dollars (3.34 billion euros) in the second quarter. “Ultimately, bringing all the content together was the only way to make this business viable.“, explains JB Perrette, head of streaming for the company. A new bet as streaming services face a slowdown in demand. Besides the merger and the decision to cancel the film Batgirlthe firm is planning a “ten-year plan” for the DC Universe.

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