Valued at 4.3 billion dollars after a mega round table in 2021, the French start-up is stepping up its efforts to seduce the United States. After football and baseball (MLB), Sorare is now tackling the NBA (basketball) by adapting its free-to-play game.
While the regular season of the North American basketball league will not resume until next October, the French start-up has already announced that it will tread the courts of the famous NBA from the 2022 season. -2023.
Following an agreement between the governing bodies of the NBA and the powerful National Basketball Players Association (NBPA), Sorare will launch its fantasy game in an officially licensed basketball version. After football and more recently baseball (MLB), the NFT specialist is tackling one of the most popular sports in the world and reinforcing its ambition to “become a world leader in entertainment”.
Become an NBA franchise owner
Sorare draws its particularity from combining entertainment and investment in the world of sport. The platform, which is now also available as a mobile application, allows users to buy or sell player cards in the form of NFTs and to participate in fantasy league competitions.
Thanks to these virtual cards with the image of basketball players, fans will be able to earn points based on the real performances of players in the North American league. Each user will take on all the roles of an NBA franchise: the athletic director looking for future talent, the owner who makes the investments and the manager who composes his major five every day. It is on this same principle that the startup has already attracted more than 2 million users in football.
BREAKING:x x enter a multi-year partnership to launch the first NFT-based fantasy basketball game. 🏀
Sign up now 👉 https://t.co/kAYif7bCPI
— Sorare (@Sorare)
To convince the leaders of sports bodies, Nicolas Julia, co-founder and CEO of Sorare insists on the ability of the game to extend the passion outside the field: “it is this real bridge between the physical and digital world ensuring the link between teams, players and fans, outside the stadiums”.
Adam Silver, emblematic president of the league, sees it as “significant opportunities to expand our community of fans and develop basketball around the world”. Historically very anchored in Europe with the football championships, Sorare has since spread widely in Asia where the MLB is very popular.
“He is this real bridge between the physical and digital world ensuring the link between teams, players and fans, outside the stadiums”
To conquer the American market, the start-up has settled in New York and has secured the services of emblematic figures of world sport: Serena Williams is on its board of directors, Kylian Mbappé has invested there (he has elsewhere recently signed a contract with the NBA, editor’s note) and Ruby Gobert has just been officially announced as brand ambassador. Recognized as being one of the best defenders in the NBA of the decade, he also rose to the capital of Sorare.
For basketball fans, it will be necessary to wait for the resumption of the championship during the fall to access the cards. In the meantime, Sorare has set up a waiting list available at sorare.com/NBA.