Amazon has an amazing way of avoiding reviews

Amazon will study comments and reviews left about its series, to remove trolls and hate speech.

You can give your opinion on The Lord of the Rings: The Rings of Power, but not right now. To deal with a possible wave of negative reviews, the platform is adopting a strategy of its own. According varietyAmazon combs through each of the criticisms leveled at its new series.

Concretely, users can put a note directly from the Amazon Prime Video interface, but it will not be taken into account immediately. The e-commerce giant’s teams give themselves 72 hours to assess the reliability of each review posted on the platform. The goal of the maneuver for Amazon: avoid comments sent by bots, trolls or those that contain hate speech. Rings of Power has made representation its spearhead, inevitably that does not please everyone.

A source familiar with the matter tells variety : “each review is then evaluated to determine if it is a fake created by a bot, troll or some other species of digital goblin.” As of this writing, the series rating is still not posted on Amazon Prime Video. It should be in the next few days. Note that on some review aggregators, the series is visibly far from unanimous.

On Rotten Tomatoes, it only has 39% of positive opinions from the public. For the critics, it is obviously a success since it was appreciated at 84%. Same story on Metacritic where the difference is also significant. On the other hand, on Allocinatedspectators and major press titles seem to agree on a rating of around 3 out of 5 stars.

Is it a success?

If viewers were not kind to the series, even before they had the opportunity to lay their eyes on the most expensive work in the history of the small screen, Prime Video subscribers were many to watch the first two episodes during this first weekend of broadcast. They were 25 million in front of their screens during the first 24 hours of broadcast. This is the best launch in its history.

For Amazon Studios head Jennifer Salke, there’s a certain logic to it. “It’s somehow fitting that Tolkien’s stories – some of the most popular of all time, and what many consider the true origin of the fantasy genre – have brought us to this proud moment. I am so grateful to Tolkien Estate and our showrunners JD Payne and Patrick McKay, executive producer and Lindsey Weber and cast for their collaborative efforts and boundless creative energy.”

The series did not win the war

Two episodes is not enough to determine the impact of a series. While HBO and Amazon are waging a merciless battle, the two productions have yet to prove themselves over time. The hearings over the next few weeks will make it possible to determine which of House of the Dragon Where Rings of Power is the most popular. In any case, neither series should die on the battlefield, they have both been renewed for a season 2.

Watch The Lord of the Rings: The Rings of Power on Amazon Prime

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