Amazon Prime Day returns on July 12 and 13!

Prime members can enjoy big savings on a wide selection of must-have products during Amazon Prime Day on July 12 and 13!

Amazon’s annual Prime Day event is back on July 12 and 13, and will give Prime members plenty of deals on must-have products. The 48-hour promotional event will begin July 12 at 12:01 a.m. and run until July 13 midnight for Prime members. New deals will go live throughout Prime Day across all product categories: fashion, tech, toys, kitchen and home.

As with every edition, these promotions are reserved for Amazon Prime customers. It will therefore be necessary to subscribe to the service to take advantage of it… or to subscribe for the occasion to have access to the offers, it is immediate. No need to be subscribed for a while. Want to get some great deals, but don’t feel like paying for Prime? There is a trick to take advantage of the offers without paying a penny for the subscription.

The trick is that Amazon is offering a free month’s subscription to new Prime customers to test out the service. You can therefore subscribe now, enjoy the benefits of Amazon Prime and Prime Day for free during these 30 days, and then cancel the subscription. To subscribe, nothing could be simpler, just go to the subscription page and register using the “30-day trial” button. If you already have an Amazon account, this is done in 2 clicks. Choosing the annual or monthly subscription does not change anything, but if you opt for the monthly option, it will limit the costs if you forget to unsubscribe. Be aware, however, that if you plan to stay subscribed longer, the annual option is more financially attractive since it corresponds to four euros per month for the subscription.

Discover Amazon Prime Day

Buy earlier and save more

You won’t have to wait to save on Prime Day. Early promotional offers will be available for Prime members starting June 21:

  • Amazon Devices: Starting July 8, save up to 60% on select Amazon devices like the Echo Dot smart speaker (3rd and 4th gen), Echo Show 5 smart display (2nd gen), Fire Cube TV, Blink surveillance cameras and Ring home security systems.
  • Amazon Fashion: Starting June 28, save up to 20% on select clothing, footwear and accessories from Amazon brands, including Amazon Essentials, The Drop, Amazon Aware and Iris & Lilly.
  • Buy products from French small and medium enterprises: win big by supporting small and medium enterprises since from June 21st to July 11th, for each euro spent on eligible products from small and medium enterprises, you will have the chance to win codes Amazon promotional items worth 50 to 5,000 euros. To find out more, visit

Prepare for Prime Day ahead of time by creating alerts to receive personalized promotional offers: Prime members can sign up to receive offer alert notifications related to their latest Amazon searches and recently viewed items . All they need to do is check the Prime Day page on the Amazon app and create alerts ahead of the event. As soon as Prime Day launches, Prime members will receive notifications about available offers.

What are the benefits of Amazon Prime?

But what services will you be able to enjoy during these 30 days? There are four main ones to remember. The first, and certainly the most useful during Prime Day, is free 1 business day delivery (or 0.01ct for books). In some cases, you can even have it delivered the same day.

Prime benefits include unlimited access to award-winning movies and series with Prime Video, ad-free listening to 2 million songs, thousands of stations and playlists, and thousands of podcasts with Amazon Music, free games with Prime Gaming, over 3,000 books and magazines with Prime Reading, unlimited photo storage with Amazon Photos, and savings with Prime Day.

In France, Amazon Prime is just €49 per year – €24 for students with Prime Student – ​​or €5.99 per month, with the first 30 days of trial free.

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