Batman and Flash Gordon? According to What’s On Netflix, Netflix’s film offering has shrunk by 35% since 2015.
If you’ve been a Netflix subscriber for a while, you may have noticed a depletion of the cinema offer. While films regularly disappear from the ranks of the platform, this trend is confirmed according to What’s On Netflix. The American media has scrutinized the American catalog of the firm, between 2015 and 2022. The observation is clear: 35% decrease for 7 years.
In May 2015, in the United States, 4,751 films were offered. In May 2022, only 3,016. It must be said that the interest of spectators is undoubtedly more focused on serial productions.
If Netflix makes it a point of honor to produce home movies, often with phenomenal success, the iconic licenses of the 7th art are becoming increasingly rare. According to What’s On Netflix taken up by our colleagues from Presse-citron, if we exclude the original productions of N rouge, the results are even more dramatic. 55% reduction in the catalog is drastic.
It should be remembered, however, that only the American catalog was scrutinized by What’s On Netflix. After a quick tour on JustWatch, we discover that the report is not glorious also in France. There are only 3,734 films in all categories. The catalog is quite different than in the United States, the media chronology preventing it from making available films released less than 3 months ago.
Emphasis on original films
It’s no longer a secret for anyone, Netflix relies heavily on its in-house productions to make money. History proves him right since they are very often ranked among the most popular films of the moment. Proof if one were needed of the strike force of Netflix on the field, Red Notice accumulated 364 million hours watched just 28 days after its release.
Starring Ryan Reynolds, Dwayne Johnson and Gal Gadot, the action film directed by Rawson Marshall Thurber is currently the most viewed film in the history of the platform, despite rather mixed reviews.
Netflix therefore intends to continue its momentum, with an arm’s length list of new films for 2022. It remains to be seen whether the public will be there. Several projects are particularly promising, starting with the second part ofAt Knives Out by Rian Johnson.
After the success of the first film, the platform quickly picked up the project on its behalf. An opportunity for Cluedo film lovers to find Daniel Craig in the skin of Benoit Blanc.
Also remember that Netflix has partnered with Sony to add all the films from its stable to its catalog. At the moment, you can notably find Marvel feature films such as Spider-Man: Homecoming, Venom or Sam Raimi’s first trilogy. In the United States, subscribers will be able to discover No Way Home and Uncharted a few months after their theatrical release.
In France, the revised media chronology allows Netflix to add them to its offer 15 months after their exploitation in the cinema. In theory, Netflix will therefore have the opportunity to add certain acquisitions to its offer more quickly, thus making it possible to increase the ranks of its platform with productions intended for moviegoers rather than series voracious.
Hacking is still happening
At a time when platforms are snatching market share, the cinematographic offer has never been so fragmented. A situation that could greatly favor illegal downloading, which is not slowing down. According to a Sandvine audit, in 2022 BitTorrent traffic has increased after years of stagnation. In 2022, traffic is ninth on the scale of the global internet.