Charli D’Amelio is dethroned!

The (until now) undisputed star of the platform has just been overtaken by another videographer adored by users.

On social networks, the key to reigning supreme is viral and regular content that explodes the subscriber count. On the side of TikTok, the American content creator Charli d’Amelio held the record…until now. The young woman with more than 142.3 million subscribers has just lost her crown as queen of the social network to make way for a new king.

He is the young Khaby Blade who at the age of 22 has just overthrown the influencer to become the new number one on the video platform. With no less than 142.7 million subscribers, Khaby marks a new record on the social network. His simple but effective videos have conquered users and above all made them laugh. Using strange tutorials supposed to make everyday tasks easier for us, the videographer’s reactions to these absurd techniques quickly earned him his success. His account started to break through last year and will have risen to the top in less than a year.

@khaby.lame #duetto con @foodies you are a genius #learnfromkhaby #learnontiktok #imparacontiktok ♬ TWINNEM – Coi Leray

A victory for minorities on TikTok

Of Senegalese origin and living in Italy, the videographer marks a new turning point on the platform in terms of diversity. In 2020, TikTok’s algorithm was accused of concealing content from the black community. The company then took the lead in proposing initiatives of inclusivity and diversity, in particular by making donations to associations.

Khaby Lame’s victory is particularly significant when we see the real media empire that he succeeded in overthrowing. On TikTok, Charli D’Amelio and her sister Dixie are not just content creators offering viral dances, but also true entrepreneurs. After their success, these have built a real brand image from their sudden success. According to Forbes, the two sisters have generated no less than 27.5 million dollars income from their income over the past year.

In a few years, TikTok has established itself as a monster of success and a platform that can elevate some of its users to stardom in record time. The excesses of this system are multiple, but rather than focusing on the negative, let’s celebrate the striking success of a videographer from minorities who can now pass important messages to an ever larger community.

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