disneyplus

Disney+ could launch a cheaper subscription with ads included

Disney+ plans to launch a cheaper subscription. This new package would be partly financed by the addition of advertisements. With this new formula, Netflix’s ultimate rival hopes to increase its revenues and boost the growth of its subscriber base.

disneyplus

Since its launch in November 2019, Disney+ has met with thunderous success around the world. With a rich, varied catalog, and regularly enhanced with exclusive content, the American streaming service has managed to attract 129.8 million subscribers. This success is notably due to popular series, such as The Mandalorian, Loki, WandaVision or The Book of Boba Fett.

Unsurprisingly, the VOD service does not intend to stop there. Disney+ is determined to dethrone Netflix, the current leader in streaming, which currently has more than 200 million subscribers worldwide. By 2024, Disney+ hopes to reach 230 million customers. To achieve this, the Disney group would consider launching a more affordable subscription.

Disney+ would soon launch a partially ad-supported subscription

According to The Information, the entertainment giant is exploring the idea of ‚Äč‚Äčlaunching a cheaper subscription in the United States. This new formula would be partly financed by the addition of advertisements. We imagine that advertisements could appear in the interface, before a film or between episodes of a series.

Disney+ would be inspired competing VOD services launched by groups like WarnerMedia, Discovery, NBCUniversal and Paramount Global. Paramount+, which is arriving soon in France, offers an entry-level subscription that includes advertisements in the content. Thanks to this package, Disney hopes to boost its income in order to offset the high production cost of its films and series. By 2024, over $8 billion a year will be injected into the production of Disney+ content.

This subscription would have been mentioned following the slower subscriber base growth. After dazzling growth, boosted by the containment measures of the health crisis, Disney+ is attracting fewer and fewer Internet users. This is also the case of its rival Netflix. For its part, the streaming leader has launched a cheaper subscription but only accessible on smartphones in developing countries, including India.

Source: The Information

Leave a Comment

Your email address will not be published.