The Walt Disney Company is reportedly exploring the idea of introducing a membership program similar to Amazon Prime, which would offer special discounts and perks for its streaming services, parks, resorts and merchandise.
Disney’s empire is huge. The company owns two major resorts in the United States, Disneyland Resort and Walt Disney World Resort, with a total of six theme parks and two water parks, not to mention the other parks around the world. Disney has also established itself as media and entertainment giantincluding acquiring studios like Marvel, Disney Pixar, and LucasFilms, which produces Star Wars, as well as rights to other valuable content made by 20th Century Fox.
Much of this content can be viewed easily on its own video on demand platform, Disney+, which passed the 138 million subscriber mark earlier this year. Faced with the ever-increasing diversification of the sectors in which the company is present, it would henceforth seek tolaunch a single subscription that would bring everything together in one place.
Also Read – Disney +: the price of the subscription will increase despite the arrival of advertisements
Disney could take inspiration from Amazon and launch its own Prime subscription
According to a Wall Street Journal report, Disney is in the early stages of studying an Amazon Prime-style subscription service which would combine its streaming service, Disney+, and discounts on Disney-branded merchandise and theme parks. Internally, some executives reportedly referred to this offer as “Disney Premium”although it probably won’t be the official name, to avoid getting into trouble on Amazon’s side.
It would be different from the official D23 Fan Club, which costs $99.99 to $129.99 per year and provides access to exclusive events and merchandise. Discussions within Disney are still in their infancy and theit is unclear how much the company would charge for membership and how long it would take to launch such a program, the WSJ reported.
You should know that Disney already offers some additional benefits to Disney + subscribers for other Disney properties. For instance, Disney World is currently offering 25% off stays to Disney+ subscribers. However, this new “Prime” subscription would go even further. The company is even reportedly considering collaborating with third parties to deliver more Disney experiences, like discounted tickets to Disney shows on Broadwayaccording to the report.
Source: The Wall Street Journal