While the number of subscribers to video-on-demand services was rather expected to stagnate, Disney+ announced a sharp increase in the number of new subscribers during its last quarter of 2021.
In its new annual report, Disney announced that it had achieved revenue of $21.82 billion in its last quarter of 2021up from $16.25 billion a year earlier, higher than analysts’ forecast of $20.27 billion.
After hits like The Beatles: Get Back and the Star Wars spin-off series The Book of Boba Fettthe Disney+ streaming service announced a record number of subscribers at the end of December: 129.8 million. By comparison, Disney+ had just 118.1 million in the previous quarter. As a reminder, Disney + had passed the 100 million subscriber mark in March 2021.
Disney+ has seen its number of subscribers increase thanks to its Marvel series
Over the past year, the growth of Disney+ has mainly been driven by new series from Marvel, including Loki, since the streaming platform had registered 12.4 million additional subscribers since the start of the broadcast.
With such growth, Disney+ still seems confident of overtaking Netflix and becoming number 1 in VOD by 2026. As a reminder, Netflix had over 200 million subscribers in 2021, Disney+ therefore still has a long way to go before dethroning its competitor. Netflix remains the SVOD champion for the time being, but we have seen that its growth has slowed considerably in recent months.
Bob Chapek, CEO of The Walt Disney Company, was even more optimistic when he announced that the company’s goal was reach between 230 and 260 million Disney+ subscribers by 2024. “That’s our goal, and it remains our goal. said Chapek. By the end of 2022, we imagine that the growth of Disney+ will be driven by new flagship series such as Obi-Wan Kenobi, which will arrive on the platform on May 25. This date was not chosen at random, since it is the jacknowledgment of the release in the United States of the very first Star Wars in 1977.