For the first time in its history, Facebook loses users

Mark Zuckerberg’s social network will have to increase its efforts related to the metaverse to succeed in giving a second wind to its platform.

Despite the emergence of new competitors on the market, Facebook has always been able to hold its own. While the new giant TikTok has recently managed to climb to the top of the most visited sites in the world, Mark Zuckerberg’s platform has yet recorded on Wednesday, the first drop in audience in its history. An unprecedented drop in the last quarter of 2021, which is also accompanied by weaker advertising growth than expected.

The result was not long in coming: after the announcement of its quarterly results, the company’s share price found itself largely impacted, with an estimated loss of value of 200 billion dollars in market value, reported this morning the site of The Verge.

Meta is not enough

The aging empire of Mark Zuckerberg had however planned everything to breathe new life into its services. In addition to changing its name to Meta, the group has also reinforced its objective of participating in the creation of the metaverse, web 3.0 which aims to make the Internet an immersive and multidisciplinary platform, like a real virtual world.

It is clear that Meta’s efforts to make people forget their pans and their aging audience are not enough. While the rest of the Meta ecosystem stagnates in growth, the app Facebook reportedly lost 1 million users in recent months. Not enough to jeopardize the social network, which still retains 1.929 billion users over the last quarter.

Facebook still relies on advertising

Despite this first significant drop, which is accompanied by a loss of revenue on advertising content, commercial ads continue to be profitable for Meta. Last year, the firm generated $40 billion in profits. What compensate for the billions of deficits recorded on the Reality Lab pole, which is working to develop the AR / VR part and the metaverse project, so dear to the heart of Mark Zuckerberg. A sector that should see even greater investment in 2022.

Leave a Comment