At a time when most French people are on summer vacation, the desire to free themselves from stress and daily constraints is felt.
While for several years the holidays seem to rhyme with digital detox, Wiko is interested in the relationships that the French have with their smartphone during this period conducive to relaxation. The Wiko study, carried out by YouGov (with a panel of 1,031 French adults representative of the population aged 18 to 45) reveals that nearly half (48%) of French people questioned say they fear being at the beach. or on a hike without their smartphone. What to wonder if these little daily companions have become purely indispensable…
If the holidays are synonymous with entertaining moments for some, and idleness for others, it is above all a question of taking time for yourself, keeping some for those around you and having fun. Contrary to popular belief linked to digital detox on vacation, this study reveals that nearly four out of ten French people still want to stay connected: 37% of people questioned say they have an equivalent use of their smartphone compared to the rest of the year. The survey reveals that 41% of respondents aged between 35 and 45 say they have changed nothing in the way they use their smartphone compared to only 32% among 18-24 year olds. These young holidaymakers (30%) remain those who disconnect the least during this period compared to their elders (40% among 25-34 year olds, followed by 35% among 35-45 year olds). On the other hand, one in five French people (20%) admits to having more intensive use during their holidays.
Connected holidays: these situations dreaded by the French
If the smartphone is the means of communication for many French people on vacation (39%) to keep in touch with their loved one, the Wiko study also reveals the situations where it seems essential: 34% of French people would fear not having their smartphone when travel, followed by 30% hiking and 18% at the beach. Among young people (18-24 years old), not being able to use their smartphone in a nightclub would bother 32% of those questioned, followed by 19% of respondents going to a festival or a concert.
While the smartphone accompanies a large majority of French people in their summer activities, 15% of those questioned have already found themselves in a totally unknown place, without battery on their smartphone. How to feel lost!
When smartphones replace traditional uses on vacation
Unsurprisingly, with the development of new technologies, particularly in the world of mobile telephony, the habits of the French have particularly evolved in recent decades.
Indeed, the Wiko study shows that holidaymakers prefer their smartphone to traditional practices in many situations:
- Nearly half of French people (49%) prefer to use their smartphone to listen to music via dedicated applications, compared to only 36% who say they continue to use the radio available in the vehicle when traveling.
- More than six out of ten French people (65%) claim to get information via their smartphone, while 16% still opt for the written press.
- They are all the more numerous (69%) to seek information on their smartphone to organize their activities, while only 20% explain going to the tourist office to find good addresses.
- Finally, to find their way to their vacation spot when traveling by car, 67% prefer a navigation application on their smartphone, compared to 24% who prefer a traditional GPS.
Nevertheless, if there is a practice where the French remain attached to traditional uses, it is reading. To this question, the majority of them answered (51%) prefer to read a classic paper book or with an e-reader, where only 20% of them say they use reading applications via their smartphone.
The reasons why the French stay connected on vacation
During the summer holidays, it is more women who express the importance of using their smartphone to keep in touch with their loved ones (47% against 31% of men). Beyond this “essential” use, in order of preference, the French consult their smartphone on vacation to:
- Have fun (60%) with games, music or movies
- Share content (55%) related to their holidays on their social networks (photos, videos or real)
- Stay in touch with the news (53%)
At the same time, the study reveals that on vacation, when it comes to chatting with loved ones or sharing memories on social networks, the French first opt for Facebook (37%), followed by Instagram (24%). Unsurprisingly, the oldest (35-35 years old) turn more to Facebook (52%) and the youngest (24-34 years old) to Instagram (39%).
Finally, when it comes to features, 46% of women surveyed say that the photo quality of their smartphone (compared to 30% of men) is essential on vacation. Men (43% versus 32% of women) favor autonomy in order to cope with long days without the possibility of recharging their smartphone.