In Canada, the Uber app allows you to buy… cannabis!

The opposite of the repressive policy in force in France, Canada is one of the rare countries to have legalized the consumption of recreational cannabis. This gives quite unprecedented business opportunities!

In October 2018, Canada legalized the use of recreational cannabis. It is the first G7 country to embark on this adventure, very far from the repression carried out by the French authorities. The free and legal sale of cannabis products opens up amazing opportunities seen in France, like this initiative from Uber.

A first that could make a milestone

In the province of Ontario, the VTC giant thus offers to order directly from its application products from the Tokyo Smoke catalog, a network of cannabis outlets. Once the order has been placed, customers will be able to pick it up in one of the 50 stores of the specialized chain within an hour.

We are not yet at home delivery, which will probably be the second step of this collaboration! To order, the user will have to prove his age, and once arrived at the store, he will have to present an identity document. Payment is made directly in the Uber app.

This is unheard of for a VTC company, Tokyo Smoke being the first cannabis distributor to integrate the Uber application in a dedicated section. But it is likely that the initiative will grow small, other legal sellers might be interested in the possibility of selling their products in the app.

The Canadian experience of legalizing cannabis has borne some fruit. Thus, according to Statistics Canada, the share of Canadians who bought cannabis from dealers fell to 35.4% at the end of last year, from 51.3% at the start of 2018. Legal cannabis industry has accounted for approximately C $ 3.5 billion in annual sales.

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