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Instagram and Twitter finally bury the hatchet in anticipation of the metaverse

After nine years of the Cold War, Instagram and Twitter have decided (finally) to reconcile. A decision that directly impacts the user experience.

On Wednesday November 3, Instagram made an announcement that already promises to change the daily lives of Internet users. After nine years of cold war, Mark Zuckerberg’s social network has finally decided to bury the hatchet with Twitter, his lifelong rival. A decision that will have a direct impact on the user experience welcomed the photo sharing platform: from now on, Instagram links shared on Twitter will be displayed in the form of a preview with image, and no longer in the form of a simple url link.

The redemption of discord

It must be said that the disagreement between Instagram and Twitter goes back a long time. When it was launched in 2010, the platform was also the easiest way to share photos on Twitter, which at the time could not host photos. For two years, the two social networks have thus cohabited in good harmony, and their founders and CEOs do not hesitate to encourage each other publicly on their mutual progress.

The problems started in 2012 (coincidence?) after the takeover of Instagram by the Facebook group – now Meta. At the time, Twitter had itself tried to acquire the competing social network, but had come up against the arguments (715 million dollars) of Mark Zuckerberg.

A few months after this takeover, Twitter has thus made the decision to block some of its features Instagram users, such as the ability to quickly find followers. In response, Facebook then deleted preview photos shared on the blue bird platform. GAFAM believed at the time that posting Instagram posts on Twitter was only helping its rival to grow at the expense of its own interests.

A wine and sausage negotiation

According to the site of The Verge, it is finally around a barbecue organized in the garden of Adam Mosseri, that the big boss of Instagram spoke at length with Kayvon Beykpour, at the head of Twitter. “We drank wine, we ate sausages, and I finally broached the subject”, explains the businessman to the American media. In nine years, it seems that water has flowed under the bridges. Instagram no longer having any objection to censoring its previews on Twitter, the two businessmen have finally agreed to remedy the situation.

Preparing the ground for the metaverse

If this surprise reconciliation is good news for Twitter users, it is actually anchored in a much larger project, that of the metaverse. Since Mark Zuckerberg’s announcement about the future of social networks, Twitter and Meta now believe that better integration of social networks between them is necessary for the proper development of their ambitions.

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