laptop project by Google abandoned?

The PixelBooks will have had the right to two models, one in 2017, one in 2019, but production will stop there, assures The Verge.

Google has just confirmed the death of the PixelBook. Presented for the first time in 2017, it had the right to an update in 2019. A new product was also in development, but it will not see the light of day. As early as 2019 rumors began to flow, explaining that Google was going to end its hardware division.

Three years later, it’s now done. However, at the last I/O. of Google, Rick Osterloh, the head of the hardware sections had assured “we will produce new PixelBook in the future. » A report from The Verge, released today, explains that the PixelBook was indeed in development, and should have been released early next year.

Google makes phones, watches and tablets, but no computers

The Verge also reports the comments of Google CEO Sundar Pichai. The latter had explained a few weeks ago that he wanted to end many projects and reduce hiring in sectors “with uncertain prospects”. With the arrival of the PixelWatch, the first connected watch in Google’s history, in the coming weeks, the brand’s priorities seem to have changed.

Already present in the world of smartphones, wireless headphones, tablets, and therefore connected watches, Google has just removed a string from its bow with the shutdown of laptops. If this decision surprises part of the tech sphere, it can be explained by the significant presence of Google in the software aspect of computers.

A 100% Google product?

With ChromeOS, the firm keeps a foothold in the world of computers and could very well come back in a few years. For the moment the sales projections concerning this area are probably not good enough for Sundar Pichai to grant them a dedicated product. A very damaging decision when you know the success of the MacBook Air and Pro with the M1 chip. Devices designed by Apple on both a hardware and software side.

Such an endeavor would have been possible for Google with the arrival of its Tensor chips. But the management of the firm did not want to push in this direction. According to information from The Verge, the teams that were at work on the PixelBook have been distributed to other areas of the company.

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