Michael Jordan launches crypto platform for fans

Michael Jordan launches crypto platform for fans

Basketball legend Michael Jordan is taking his turn in crypto with the announcement of his own platform, HEIR, which will offer fans the opportunity to get closer to their favorite players. Against hard money of course.

Michael Jordan: six-time NBA champion, Chicago Bulls legend, and… crypto investor! With his son Jeffrey, Michael announced the creation of a new platform completely embracing the crypto and NFT madness. HEIR will allow professional athletes to connect with their most avid and wealthy fans.

Tokens to get closer to your favorite athletes

Because HEIR will generate tokens and NFTs that users will have to accumulate in order to obtain exclusive access to their favorite athletes, as well as other privileges. The platform will be launched in the course of next year. Thanks to the aura of the champion, the project won over investors who put $ 10 million on the table.

The tokens will be based on Solana, a trendy blockchain with its advantages: the technology is presented as faster, cheaper and less energy intensive than the competition. For Michael Jordan, this is not the first foray into the crypto industry. The player has already invested in Mythical Games, creator of a cryptographic infrastructure for games.

The king of parquet floors is not alone in this niche. US soccer player Kayvon Thibodeaux and basketball player Jaylen Clark recently launched their own tokens on the Rally platform. Nevertheless, the prestige of Michael Jordan could push many athletes (and many fans!) To join HEIR.

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