There are many streaming services today. According to Bob Iger, the former Disney CEO behind Disney+, not everyone will survive the current war. For him, Disney + and Netflix, however in difficulty, will remain the kings of the market.
Streaming services are at war. Netflix, which has long remained alone at the top, must now face long-toothed competitors, such as Disney +, Amazon Prime, HBO Max or Apple TV + to name a few. According to Bob Iger, not all will survive in the medium term.
Bob Iger is the former CEO of Disney. We owe him the rebirth of the company, with in particular the takeovers of Marvel and Lucasfilm as well as the exploitation of their licenses in the cinema. One of his last big projects before his departure in 2020 was the launch of Disney+. During a Vox conference in the United States, he gave his analysis on the current streaming market.
Not all streaming services will survive
For Bob Iger, there are too many services on the market and not all of them will survive. Naturally, one would think of Netflix, in great difficulty at the moment, but for him, this platform is on the contrary destined to last :
“I think Netflix will continue to thrive. They currently have some problems, but they will not go away. »
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He also thinks than Amazon Prime and Apple TV+ are promised a bright future:
“Streaming is not the core business for them (Amazon and Apple) and they are more measured in terms of the bottom line, but these platforms serve other purposes. They will not stagnate, they will continue to grow. They have resources. They have easy access to users, good technologies and have shown they know how to use them. They will stay. »
However, Iger does not give expensive other market services, without naming them : “I don’t think they will all survive”. It’s not hard to see what services the former Disney boss is talking about here. For example, he did not praise the services of Warner Bros, yet well established in the United States with HBO Max. With good reason: Warner is currently in the process of merging with Discovery and HBO Max will not survive it. It remains to be seen whether its replacement will manage to find a place for itself in an already saturated market. There are a multitude of other platforms, especially in the United States, which have not been cited by Iger as great successes.