Streaming giant Netflix seems set to continue raising prices for all of its subscriptions across the globe, as many countries have recently been impacted by the new pricing policy.
Netflix applies regular new price increases to its subscriptions for a few years now, and it seems that the American giant wishes to continue in this direction. After raising its prices in the United States at the start of the year, Netflix has finally tackled Europe in our Irish neighbors.
In Ireland, the Essential formula saw its price increase by 1 euro, while the Standard subscription took 2 euros. On the Premium offer side, subscribers will be entitled to an increase of 3 euros, thus increasing the final price to 20.99 euros. This is the most expensive subscription in the euro zone.
After Ireland, Netflix is attacking the United Kingdom
Shortly after raising prices in Ireland, it was the UK’s turn to suffer the price hike. The Essential package went from £5.99 to £6.99, the Standard from £9.99 to £10.99 and the Premium from 13.99 pounds to 15.99 pounds (19 €). It therefore seems that the increase is almost identical to that applied to Ireland, which could therefore suggest that Netflix will then attack other countries in Europe, including France.
With us, Netflix had increased its prices last October when it had increased the price of the Premium subscription from 15.99 € to 17.99 €. Only a few months after the previous increase, the American giant could again tackle the wallets of its 10 million French customers within the next few weeks. As per usual, Netflix also said members will be notified 30 days in advance. of the modification of their particular fees by e-mail.
Netflix is not the only streaming giant to revise its prices upwards. For its part, Disney+ had increased its prices in February 2021, and is already thinking of going beyond 8.99 euros by the end of 2022. However, Disney+ has recently formalized the arrival of a subscription cheaper with ads, a controversial strategy that Netflix isn’t totally ruling out for the future.