Netflix wants to get into cloud gaming despite Google’s failure with Stadia

Netflix has announced its ambitions to enter the cloud gaming market. Mike Verdu, vice president of the company’s Gaming section, clarified the outlines of the project during the TechCrunch Disrupt conference on Tuesday, October 19, 2022.

netflix cloud gaming
Credits: Netflix

Netflix, the next major player in cloud gaming? It’s a possibility. During the TechCrunch Disrupt conference organized by the eponymous American site this Tuesday, October 19, 2022, the vice-president of the Gaming section of Netflix Mike Verdu shared the company’s ambitions for this buoyant market.

We are very seriously exploring a game offer via the cloud in order to be able to reach users on TVs and PCs. We’re going to approach this the same way we did for mobile, which is to start small, be humble, be thoughtful, and then grow. But it’s a step we think we need to take to meet users where they are, on the devices where they consume Netflix”, says the manager.

Along with Mike Verdu’s announcement, the streaming platform has also confirmed the development of 55 additional games for Netflix Gaming. And it will not have escaped your notice, but Netflix’s position comes just a short time after the official death of Google Stadia.

Also to read : Netflix – only 1% of subscribers play the platform’s mobile games, it’s a failure

Netflix does not want to reproduce Stadia’s errors with its cloud gaming offer

So inevitably, the question came up on the table during the conference, in particular on how Netflix intends to go about avoiding a similar disaster. In Mike Verdu’s eyes, Stadia is an unmistakable technical success, but the service had a bankable business model that failed to appeal to gamers.

For him, Netflix’s cloud gaming offering will instead present itself as “an added value” what the company already offers. Far from him the idea of ​​rubbing shoulders with the tenors of the genre like Xbox Cloud Gaming and its affiliation with Xbox Game Pass. “We’re not asking you to subscribe in lieu of a console, so it’s a completely different business model. The hope is that over time it will become a very natural way to play games wherever you are.” he assures.

Other questions remain unanswered. One wonders in particular how Netflix intends to offer this service. Via a proprietary controller like Stadia, or already existing peripherals? The platform could very well offer its cloud gaming offer via a browser-based client or of course directly on its application available on Android, iOS and on connected TVs. Another point, will access to cloud gaming require you to pay an additional cost on your Netflix subscription? So many unanswered questions for the moment.

Source: TechCrunch

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