Roberto Barrera. The games industry veteran confirmed the news last Monday, through a post on LinkedIn. Thus, he left PlayStation after 11 years to join the games division of the Netflix streaming platform.
From Sony to Netflix
Barrera has been appointed as head of game strategy, planning and analytics at Netflix. In his post on LinkedIn, one can read: I’m proud to join such a talented team and to be able to bring awesome new experiences to gamers around the world through the power of Netflix. ».
Until recently head of corporate strategy for Sony PlayStation, Barrera had joined the latter as a senior analyst according togamesindustry.biz.
The now new head of games strategy at Netflix believes his profile is suited to the needs of the streaming platform in the video game industry.
“ For those who know me, this move will be very logical. Throughout my career, I’ve worked on projects that converge on exactly what gaming can be for Netflix. », did he declare. And he concludes:To say I’m passionate about what we build here is an understatement. I fully intend to take this opportunity to take advantage of new technology, capabilities and content to elevate gaming to a unique offering that can only come from Netflix » ».
Deployment in small steps in gaming
It is since November 2021 that Netflix has entered the video game industry by making a catalog of games available to its audience. Hardly competed by Disney, the giant of streaming records a deceleration of new subscribers. By way of comparison, over the whole of 2021 the platform gained 18 million new subscribers, compared to 37 million in 2020, while Disney recorded a 60% gain in new customers over the same period.
By entering the booming gaming industry, Netflix intends to win over a new clientele. However, the Californian firm is moving cautiously through small acquisitions. In September 2021, she bought the Californian Night School Studio. Its most recent acquisition is that of the Finnish studio Next Games, on March 2, for $72 million.
As of the date of this publication, Netflix gaming offers 14 video games in mobile version.