Porsche designs car exclusively for Gran Turismo 7, a first

Four years after a Porsche first appeared in Gran Turismo, the luxury car maker announces the exclusive design of a video game vehicle for Polyphony Digital.

The Porsche Vision Gran Turismo will be the first car Porsche has ever designed specifically for a video game. In a press release published yesterday on the German manufacturer’s website, we can read that the fully electric car will be available to Gran Turismo 7 players from March 4 on the PlayStation 4 and 5.

A common passion for the automobile

“The partnership with Polyphony Digital and Gran Turismo is perfect for Porsche, because motor racing – real or virtual – is part of our DNA,” said Robert Ader, vice president of marketing at Porsche AG. For his part, Kazunori Yamauchi, President of Polyphony Digital, attributes the collaboration to the common passion of the parties concerned for racing and their interest in the future of the automobile.

The designers from Porsche and Polyphony Digital worked on the project for three years. They proceeded as if the vehicle was real and not virtual.

In this regard, Deniz Keskin, responsible for brand management and partnerships at Porsche, explained that the project was approached as “A normal car design project, like Porsche used to do”. The manager who spoke in an interview with Gamesbeat added that while the vehicle had a futuristic edge, the design team involved made sure to be as realistic as possible, in the sense that “We didn’t put anything on the car that wasn’t feasible”.

Visibility and innovation

For Porsche and several other car manufacturers like Audi, Mercedes-Benz, Citroën, Toyota, video games are an excellent way to gain visibility, but also to innovate. “We can reach groups of young people and players where their automotive dreams are born: the world of games,” says Robert Ader, vice president of marketing at Porsche AG.

Thus, in recent years, among the vehicles specially designed by car manufacturers for video game studios, we can cite the Mercedes Vision Gran Turismo, the Citroën GT or the Red Bull X2010.

Will the new Porsche Vision Gran Turismo be able to, like the Porsche 911 GT2 RS which was announced in Forza in 2017, physically materialize? Maybe, but not exactly in the same form as the model designed in the seventh edition of Gran Turismo. This, in particular because of the road regulations in force, according to Deniz Keskin.

Porsche, it should be said, is not limited to car racing games. Indeed, in 2019 the Stuttgart-based company designed a spaceship for the Star Wars franchise in collaboration with Lucasfilm. The project had taken two months to complete.

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