Snapchat announces several partnerships in France, including with M6, to expand its Discover section. This can be accessed after opening the application and swiping left on the screen.
New for Discover on Snapchat in France
Launched five years ago with eight partners (Le Monde, Paris Match, L’Equipe, Melty, Cosmopolitan, Vice, Konbini and Tastemade), Discover has hosted for around forty media (BFMTV, 20 Minutes, Brut, Vogue, Society , France Télévisions, Topito, MAD, Arte, Chef Club, Loopsider, 01Net, Le Figaro, RMC, Mademoizelle.com, Cuisine Actuelle, Radio France, Europe 1, Bein, Le Parisien, Marie Claire, Cuisine Actuelle, Geo et d ‘ others).
Thanks to the new alliance with the M6 group, Discover on Snapchat in France will offer clips of programs from M6 and W9, Top chef to Best pastry chef, Passing by Search Apartment or House or Kitchen nightmare. It will be in a vertical format. What to develop “Influence and notoriety” brands of the M6 group on the digital and among young people, said Snapchat in a press release, according to which 13 million French users watch at least one Discover program every month.
Another announcement, the arrival of YouTubeur Hugo Travers with his digest of news Hugo deciphers. Paris Match, which had ceased the Discover adventure in 2020, returns with the program Pic’s Story to tell the stories behind his most famous shots. In addition, France Inter will offer “A show on the words of feminism”, presented by journalist Giulia Foïs, while the start-up Jellysmack, specializing in videos for social networks, highlights the surpassing of oneself with stories of athletes in Determined.
This type of partnership allows the media to reach a young audience and Snapchat to attract advertisers and retain its audience, advertising revenue being shared between the two parties. According to Médiamétrie, Snapchat had 17 million daily users in France in July, including 9.6 million who are between 15 and 34 years old.