Microsoft yesterday announced the takeover of Activision-Blizzard for $68.7 billion and it hurt Sony. The markets did not really appreciate, so much so that the market capitalization of the group melted by 20 billion dollars, a drop of almost 13% for the shares.
Sony suffered with the major takeover of Microsoft
“Sony will face a monumental challenge to stand out in this war”, Amir Anvarzadeh of Asymmetric Advisors told Bloomberg. “With Call of Duty now most likely added exclusively to the Game Pass roster, the headwinds for Sony are only going to get stronger”, he added.
Some Sony investors are worried in view of the takeover of Activision by Microsoft, which is more than massive, whether in terms of the amount or in terms of the games that will become Microsoft’s property. The group has already said that it will offer as many as possible on its Game Pass (which has 25 million subscribers). What about availability on PlayStations? It’s a bit fuzzy at the moment.
Sony has maintained a consistent lead in sales and exclusive games over several generations of PlayStation. Now that its rival Microsoft has signaled its determination to spend lavishly to fill this gap, Sony will have to react.