The creator of Pokémon Go intends to revolutionize augmented reality

Niantic is unveiling several of its plans that aim to build an augmented reality infrastructure strong enough to bring together all of its apps, and more.

Niantic wants you to see the world like never before. At the dawn of metaverses and other constructions of the genre, eyes are most often turned to virtual reality. However, the most feasible solutions currently are more often based on augmented reality.

For those who can’t tell the difference, virtual reality is about transporting you to a world completely different from yours and built from scratch. Augmented reality is based on the real world, and adds virtual elements through tools such as smartphones.

In this area, Niantic has the most lead. You probably know this studio thanks to Pokémon Go, a mobile game allowing you to catch Pokémon and do a whole bunch of activities in your real environment. A pioneer in the popularization of augmented reality, also called AR, the firm now aims to revolutionize the entire industry by offering its expertise to other companies.

That’s why it unveils VPS, its location mapping software that allows AR experiences to be anchored in real environments, and thus better integrate them into reality. Jonny Thaw, the company’s spokesperson, specifies that VPS will be available free of charge during its beta phase, but will then be subject to a paid subscription system.

Niantic unveils Campfire

This release goes hand-in-hand with the announcement of the Campfire social network, which brings together all of Niantic’s creations using Lightship in one place. With Campfire, you can find your friends thanks to their shared location, and thus consult the in-game and IRL events happening around you. This can go through events on Pokémon Go, such as raids, or touch all other Niantic applications.

If this has the benefit of centralizing Niantic’s activities, it also allows the firm to develop its activity by making its potential and all that it accomplishes in the field of augmented reality better known. These outputs will also serve as a basis for anyone who wants to develop AR tools, such as connected glasses for example.

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