the low-cost version will do without this very useful feature

The ad-supported Netflix experience will be limited. Subscribers will not be able to take advantage of this very useful feature.

Netflix is ​​no longer popular. The streaming offer which for a long time reigned supreme over the small world of SVOD is beginning to observe a clear decline in its progress. In the last quarter, the firm showed a decrease of one million in its number of subscribers. But the firm of Reed Hastings seems to have found the solution to all its problems. She is currently working on a low-cost version of her offer.

Concretely, in exchange for a more advantageous price, users will have to concede to view some advertisements. While the firm had made the absence of advertising pages its spearhead throughout the world, it now invites it within its offer to gain in profitability. Netflix has understood that the price of its subscriptions could put off some people, the company hopes to convince them with this new strategy.

For the time being, it is not known how many advertisements will be broadcast for each film or episode. On the other hand, we learn today a little more about the functionalities which it will be possible to take advantage of, or not. Bad news for nomads, offline access will not be in the program. Bloomberg has indeed spotted in the code of the application the mention: “The download is accessible for all subscriptions except for Netflix with advertising.”

For those who are unfamiliar with the process, it allows you to download a movie or series to your phone so you can enjoy it at any time. This feature is very useful when traveling, if you want to save your mobile data in a foreign country for example, or simply if your mode of transport does not have WiFi on board. From now on, this flexibility will be paid for.

Don’t bother to try

Bloomberg continued its exploration within the code of the application to learn a little more about this new offer. Obviously, it will not be possible to avoid the advertising pages. Indeed, the American media notes a lock that will prevent users from skipping the ad. As for YouTube for example, users should be able to browse while reading, except when the advertisement is displayed. No need to try to free ride, we will have to support the promotional videos.

However, we do not know how often it will be broadcast. We will probably have to wait for the months preceding the launch of this formula to learn a little more. Netflix has many projects on the go. The platform is also developing a geolocated limitation that will limit the sharing of an account within a household.

The end of account sharing

Concretely, only residents of the same house will be able to access the service. The tool is in the test phase in South America, but should soon land in our green regions. However, there are still some adjustments to be made. This particularly concerns nomadic users, who could take a dim view of this blocking. Remember that since the beginning, Netflix has tolerated access sharing outside the same household, however its terms of use explicitly mention that a subscription is reserved for members of the same accommodation.

Children at university or boyfriends and girlfriends will therefore soon have to check out. In the case of a temporary trip, however, Netflix will be more accommodating. The main residence will always have access to the Netflix catalog, but in the event of a household with two dwellings, access to the service will only be authorized for a fortnight. After this period, it will be necessary to resolve to define this domicile as the principal.

On the help page for the service in Argentina it says: “You can watch Netflix on a TV outside your home for up to two weeks as long as your account hasn’t been used there before. This is allowed once per location per year.” If you want to add a new home, you will have to pay extra.

The arrival of a lower cost offer is timely. It remains to be seen what effect these new strategies will have on the growth of the streaming service. If its results in the second quarter of 2022 were better than expected, the company is far from out of the woods.

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