TikTok reaches a symbolic threshold with now 1 billion monthly users, and this worldwide. By comparison, they were 700 million a year ago.
1 billion users on TikTok worldwide
Already popular before the Covid-19 pandemic, TikTok has benefited from a major boost with lockdowns, school closures and teleworking, which has allowed it to have 1 billion users. Initially created on the principle of videos of 15 seconds maximum, the platform increased the limit to 60 seconds, then to 3 minutes in early July to attract a larger audience and compete with platforms like YouTube.
In any case, the billion users for TikTok is impressive. It’s so impressive that several competitors have decided to copy the general system of the social network. Instagram took up the idea with its Reels. YouTube did the same this summer with the Shorts. Even Snapchat got down to it with Spotlight.
TikTok is now looking to further monetize the traffic to its platform, which it was slow to do in its early days. The social network stepped up in advertising last year and launched, at the end of August 2021, a new feature that allows its users to directly purchase products offered on the platform by content creators.