TikTok announces measures to prevent content creators from posting paid political messages on the video app, as part of its preparations for the US midterm elections in November.
Critics and authorities accuse TikTok and competing social networks, including Meta (Facebook, Instagram) and Twitter, of not doing enough to prevent political misinformation on their apps. While TikTok in 2019 banned the purchase of political ads, campaign strategists circumvented the ban by paying influencers for promotions.
The company is seeking to close this loophole by holding briefings with creators and talent agencies to remind them that posting paid political content is prohibited, said Eric Han, head of US security at Tik Tok. He added that internal teams will monitor for signs that creators are being paid to post political content, and that the company will also rely on media and partner reports to find infringing posts and remove them.
TikTok released the new metrics after similar Meta and Twitter updates. Meta, for example, said it would block political advertisers from running new posts a week before the election. For its part, Twitter said last week that it planned to revive previous strategies for the midterm election, including placing labels in front of some misleading tweets and inserting reliable information into timelines.