A leader ofUbisoft recently expressed the company’s intention to continue on its path of NFTrenamed Quartz, regretting that players do not yet perceive the interest of this new content.
We have been hearing so much about it for quite a short time that the term gives the impression of having been assimilated at high speed, like the coronavirus. But what are NFTs, which seem to mean harm to us given the many negative reactions expressed against them?
They could be summed up as authenticated digital content. If, at the present time and in a general way, a dematerialized product bought by such and such will be the same in another person, the NFTs give the opportunity to acquire virtual goods which will not be the same according to the purchasers.
NFT: Ubisoft Quartz “is just a first step”
With Ubisoft Quartz, the Montpellier publisher tried to embark on the NFT adventure, but obviously without suspecting that the jump was going to take the form of a fall. Ubisoft Quartz’s announcement was thus received in such a way that the publisher chose to backtrack, but apparently to better try its luck later.
After the remarks of Didier Genevois, technical director of the blockchain, which went in the direction of a persistence in the project, another leader of Ubisoft supported this strategy. Nicolas Pouard, vice-president of the Strategic Innovations Lab, spoke to Finder, an Australian financial comparison site. For him, the players have not yet grasped the interest of the thing and it should take a little time to get them to join Ubisoft Quartz:
“It’s a reaction we expected. We know this is not an easy concept to grasp. But Quartz is just a first step that should lead to something bigger. Something that will be more easily understood by our players. This is how we see things and this is why we will continue to experiment. We will continue to deliver features and services around this first initiative. And we are confident that, piece by piece, the puzzle will be revealed and understood by our players. We hope they will better understand the value we offer them. »
A little further on, Nicolas Pouard answers the question of what the players do not see as positive in the process:
“I think gamers don’t understand what a digital secondary market can do for them. For now, due to the current situation and context of NFTs, players really believe that it is first about destroying the planet, and second only a tool for speculation. But what we [chez Ubisoft] Let’s see first, this is the purpose of the game. It’s about giving players the option to resell their items once they’re done with them or they’ve finished playing the game itself .
So it’s all good for them. It’s really beneficial. But they don’t understand at the moment. »
And if buyers appear to outnumber disgruntled ones, the issue will likely be settled for all NFT vendors.