Ubisoft launches into NFTs to the delight of no one

That’s it, after months of speculation and several attempts peripheral to mainstream video games, Ubisoft becomes the first major group in the industry to jump into the abyss of NFTs, the famous non-fungible tokens. What could be better than a publisher capable of unsuccessfully copying the biggest trends of the moment to lead the way and introduce the most useless technology into an industry that absolutely does not need it?

Another great idea, thank you Yves

Ubisoft-style NFTs will have a specific name: they will be Digits, in-game cosmetic items that can be purchased and exchanged through the Quartz mobile application. As a test, the first Digits will be made available in the game Tom Clancy’s Breakpoint and will thus take the form of cosmetic objects displayed by the avatars in play. The first Digits available this week will be screen-printed with a serial number — for example, on a helmet — in order to identify them and to stroke their owner in the direction hair.

These Digits have for the moment no impact on the gameplay and are therefore purely aesthetic, even if Ubisoft intends one day to bring new features, such as for example game stats linked to specific Digits.

Before embarking on a new virtual dummy gold rush, several conditions are announced to collect Digits: be of age and reach a certain level in Breakpoint. Players will also not be able to have more than one edition of Digit in their inventory. Note that the first NFTs available on Breakpoint will be free — it remains to be seen whether this will all the same manage to moderate excessive speculation, but it is highly unlikely.

“We swear it’s not the worst”

Because Ubisoft is no longer in its first press relations disaster, the French publisher has adorned itself with a host of arguments to avoid stoking the ire of the public. NFTs and blockchain technology are regularly singled out for their high energy consumption, but Ubisoft promises that a Quartz transaction uses considerably less electricity than a cryptocurrency transaction like bitcoin. But when we know that the best way not to consume energy unnecessarily would have been to simply not launch an NFT initiative, the argument is hard to hold. To the best of my mind.

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