It’s on the full page of the FFF site, and it’s above all a big hit marketing for Xbox : “The French Football Federation is pleased to announce the signing of a new partnership with Xbox which becomes the official gaming partner of the men’s and women’s national football teams. »
On the Xbox side, this new deal with the “Fédé” of the current world football champions is highlighted as it should be. Ina Gelbertdirector of Xbox France: “ We are proud to be the official gaming partner of the FFF. We look forward to seeing the actions we have imagined alongside the FFF to support amateur football, but also to promote inclusion and diversity, which are strong values that we share. The Xbox team is delighted to stand alongside the fans of the French teams, especially in this year of Women’s Euro and Men’s World Cup. »
The announcement of this partnership also results in the creation of the Xbox FC, a support program for amateur football whose financial aspect is not negligible since Xbox will finance the renovation of the infrastructures of several clubs in France. The French player Sakina Karchaoui will be the ambassador of this program. Also note on May 21 the organization of an Xbox Day which will take place in Clairefontaine (at the training center of the blues) and will of course be broadcast live. On the program of festivities, tournaments, the final of theeCup FFFworkshops and an introduction to Cécifoot (football for the visually impaired).
Finally, and it was almost the most logical, Xbox unveils Xbox Series X and Series as well as Xbox and Xbox Adaptive Controller controllers in the colors of the France team. Go blues!