Xbox announces its new official partnership with the FFF, thus becoming the first gaming partner of the French football team.
Football fans know it, the World Cup is looming on the horizon and should start soon. If the kick-off is scheduled for June 14, France finds a first choice supporter, who should stay around for the next few years. This is Xbox, which becomes the official gaming partner of the French Football Federation (FFF). An announcement as important for the world of sport as for that of video games.
As an official partner, Xbox will financially support – but not only – the French national teams and their supporters. The firm therefore becomes the biggest supporter of the blues in the world of video games, even in front of those who choose this team every time they launch Fifa.
Xbox reshuffles the cards for amateur clubs
One of the first commitments that the firm promises concerns several amateur clubs who will be offered a significant investment, which will go directly into the infrastructures of the clubs in question. Xbox therefore explains: “As part of this partnership between Xbox and the FFF, we present to you the Xbox FC, a program which aims to strengthen the FFF’s support for amateur football by renovating the infrastructure of several clubs in France.”
François Vasseur, Director of Marketing and Economic Development of the FFF, explains: “Xbox is a globally recognized and innovative brand that shares with the FFF fundamental values such as diversity, inclusion, but also the game and its accessibility to all. The Brand’s commitment to Amateur Football in particular and to French teams promises some great shared stories. “
For her part, Ina Gelbert, Xbox France Director, says: “We look forward to seeing the actions we have imagined alongside the FFF to support amateur football, but also to promote inclusion and diversity, which are strong values that we share. The Xbox team is delighted to stand alongside the fans of the French teams, especially in this year of Women’s Euro and Men’s World Cup. “
As you will have understood, the watchword for the next few years is diversity and inclusion. Both men’s football and women’s football, amateur and professional football, Xbox places at the heart of this partnership values that the firm has been proclaiming loud and clear for a few years now.
This is not without reminding that the French football team will face Côte d’Ivoire in a friendly match tonight. If there are not so many official stakes in this meeting, this match will above all serve France to prepare well for the World Cup which will take place a little later in the year. We can also see the first efforts of the partnership between Xbox and the FFF.